DishMate: Breathing Fresh Life into Cleaning Product E-Commerce
Project Overview
When innovative cleaning product startup DishMate approached Zimak.Co to help launch their brand in European and international markets, we recognized an opportunity to challenge industry conventions. Our mission was to create a distinctive brand identity and e-commerce presence that would break away from the typical cleaning product aesthetics while building a foundation for successful market entry.
The Challenge
DishMate faced several critical challenges in bringing their product to market:
Differentiating from established cleaning product competitors
Creating a brand identity that feels fresh and contemporary
Building an e-commerce platform suitable for international markets
Developing a design system compatible with social marketing strategies
Appealing to diverse customer demographics with varying shopping habits
Our Creative Solution
Brand Identity Development
We began with extensive research and discovery:
Collaborative Moodboarding: Working with DishMate to identify visual directions that aligned with their vision
Color Palette Creation: Selecting pastel tones that break from harsh traditional cleaning product colors
Typography Selection: Identifying a distinctive font that balances readability with personality
Logo Design: Creating a clean, vibrant mark that communicates the essence of the product
Website Design & Development
Our e-commerce platform focused on both aesthetics and functionality:
User-Centric Interface: Intuitive navigation ensuring customers of all demographics feel comfortable
Vibrant Visual Language: Dynamic design elements that engage without overwhelming
Simplified Purchase Journey: Streamlined path from product discovery to checkout
Responsive Implementation: Perfect adaptation across all devices and screen sizes
Social Media Integration: Design elements that transition seamlessly to social marketing channels
Brand System Application
To ensure consistent representation across all touchpoints:
Brand Guidelines: Comprehensive documentation of visual standards and applications
Digital Asset Library: Creation of versatile graphic elements for marketing use
Social Media Templates: Custom designs for product showcasing across platforms
The Results
Our partnership with DishMate delivered:
A distinctive brand presence that stands apart from cleaning product conventions
An engaging e-commerce platform ready for European and international markets
A versatile design system supporting multichannel marketing efforts
A modern visual identity with subtle retro influences creating brand memorability
A foundation for long-term growth and market expansion
Why This Project Matters
The DishMate project exemplifies how thoughtful design can transform product categories often dominated by conventional approaches. By embracing a more contemporary, vibrant aesthetic, we helped position DishMate as a modern alternative in the cleaning products space.
Our work demonstrates how strategic branding and user-focused e-commerce design can help new products carve out their space in established markets, creating memorable experiences that resonate with today's consumers.
