LIMMA Performance
LIMMA Performance is the latest venture launched by the globally recognized YouTube channel Limma, famous for its viral videos of high-performance sports cars racing through city streets at night. Known for its cinematic edits and adrenaline-fueled content, the channel has captivated a worldwide audience.
With the launch of their first physical space—a car detailing center and auto tuning workshop—Limma is bridging the gap between digital fame and real-world automotive culture.
Zimak.co’s Role: Branding, Logo Design & Product Mockups
LIMMA Performance approached Zimak.co to help establish a bold and cohesive brand identity that reflects the raw energy and urban atmosphere of their video content.
Brand Book & Visual Identity
The client needed a brand book that captured:
The nocturnal city vibe of their videos
The sleek power of exotic sports cars
A design system adaptable to both digital and physical products
We worked closely with the Limma team to distill their vision into a strong visual language that would guide all future branding and communication efforts.
Logo Update & Icon Design
We refined their existing logo and introduced a compact mini logo “LP”, standing for Limma Performance. This icon is versatile and easily applicable across merchandise, signage, digital content, and workshop branding.
Colors & Aesthetic Direction
The primary color? Deep black—a nod to the night-time cityscapes that define their videos. To create contrast and visual impact, we added:
A grayscale palette for balance
A striking racing yellow that cuts through the darkness like headlights on an empty highway
This combination delivers a dramatic yet refined aesthetic, perfect for the street racing and tuning world.
Product Mockups: Bringing the Brand to Life
Designing the product mockups was a smooth and rewarding process. Guided by the new identity, we created a collection of high-end items and accessories that reflect Limma’s values:
Minimalistic, premium feel
Community-driven purpose
Functional and stylish for real-world enthusiasts
These products were designed to extend the Limma experience beyond video content—making fans feel part of a real movement.
Final Outcome
With a sharp brand identity, a powerful logo system, and visually striking merchandise, LIMMA Performance now has a branding foundation as bold and unforgettable as its street-racing heritage. The result is a cohesive, scalable identity that supports their expansion into the physical automotive world.
