TENET Racing & Automotive Lifestyle Brand
A Vision Beyond Racing
TENET is an ambitious new initiative born from the world of drifting and sports car racing. Launched by a dynamic racing team, the project aims to go far beyond the racetrack: building a thriving community, launching car wash franchises, and opening automotive-themed bars. At its core, TENET needed a distinctive and versatile brand identity that could unite all these efforts under a single, powerful visual language.
Zimak.co’s Role: Branding, Identity, Mockups & Custom Software
We joined the TENET team at the very beginning of their journey, supporting them in multiple key areas of their brand development and operations.
Motorsport-Inspired Identity Design
The client drew inspiration from both the classic era of motorsport (particularly the sponsor liveries of the 1980s and 1990s) and the clean lines of contemporary race car design. Our goal was to strike a balance between nostalgic energy and minimalist elegance.
We designed:
A primary logo and a full set of brand marks
Visual identity guidelines for cross-platform consistency
A modular system adaptable to motorsports, merchandising, and franchise branding
The color palette blends racing tradition with modern style—allowing the brand to feel at home both on the track and in lifestyle-oriented spaces like bars and retail locations.
Branding Under Pressure
With the racing season quickly approaching, we were on a tight deadline. Our design sprint focused on speed and precision, delivering finalized logos and print-ready assets in time for vehicle liveries and promotional materials. TENET race cars hit the track fully branded and ready for visibility at major events.
Asset Management Software for the Drift Team
In addition to branding, Zimak.co developed custom software tailored for the TENET racing team. This internal tool was designed to manage drift car setups and performance data, streamlining adjustments and optimizations across different tracks and conditions.
Key software features:
Drift setup tracking (suspension, tire pressure, gear ratios)
Notes for track conditions and adjustments
A simple interface usable directly from the pit
This solution supports the team with fast decision-making and long-term performance consistency.
Final Outcome
From logo design to tech development, TENET now stands on solid ground with a brand that speaks to racing heritage, community, and forward-thinking expansion. Zimak.co’s holistic approach allowed the team to establish themselves both visually and operationally—on the track and beyond.
