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TENET®
TENET is a new project launched by a sports car team with the goal of not only building a solid community around itself but also establishing franchises for car washes and automotive-themed bars. It's an ambitious undertaking that requires, above all, a lasting and distinctive identity.
TENET®
TENET is a new project launched by a sports car team with the goal of not only building a solid community around itself but also establishing franchises for car washes and automotive-themed bars. It's an ambitious undertaking that requires, above all, a lasting and distinctive identity.
TENET®
TENET is a new project launched by a sports car team with the goal of not only building a solid community around itself but also establishing franchises for car washes and automotive-themed bars. It's an ambitious undertaking that requires, above all, a lasting and distinctive identity.
TENET®
TENET is a new project launched by a sports car team with the goal of not only building a solid community around itself but also establishing franchises for car washes and automotive-themed bars. It's an ambitious undertaking that requires, above all, a lasting and distinctive identity.
Customer Request
Customer Request
The client reached out to us in the initial stages of the project, seeking inspiration from the worlds of both vintage and contemporary racing. They aimed to craft an exceptionally minimalist logo and an identity that harmonizes seamlessly not only with the automotive industry but also with merchandise and franchising.
The client reached out to us in the initial stages of the project, seeking inspiration from the worlds of both vintage and contemporary racing. They aimed to craft an exceptionally minimalist logo and an identity that harmonizes seamlessly not only with the automotive industry but also with merchandise and franchising.
Customer Request
The client reached out to us in the initial stages of the project, seeking inspiration from the worlds of both vintage and contemporary racing. They aimed to craft an exceptionally minimalist logo and an identity that harmonizes seamlessly not only with the automotive industry but also with merchandise and franchising.
Our Services
Our Services
We've crafted a range of logos designed to fit different contexts, spanning from motorsport to other activities. Furthermore, we've developed brand guidelines and identity, along with a set of mockups as per the client's request.
We've crafted a range of logos designed to fit different contexts, spanning from motorsport to other activities. Furthermore, we've developed brand guidelines and identity, along with a set of mockups as per the client's request.
Our Services
We've crafted a range of logos designed to fit different contexts, spanning from motorsport to other activities. Furthermore, we've developed brand guidelines and identity, along with a set of mockups as per the client's request.
Concept
Concept
The general concept was developed by merging the livery designs of race car sponsors from the 80s and 90s with those of modern cars. The use of colors embodies a classic element in motorsport, while the overall design aims to encapsulate the golden era of auto racing in a modern and minimalist fashion.
The general concept was developed by merging the livery designs of race car sponsors from the 80s and 90s with those of modern cars. The use of colors embodies a classic element in motorsport, while the overall design aims to encapsulate the golden era of auto racing in a modern and minimalist fashion.
Concept
The general concept was developed by merging the livery designs of race car sponsors from the 80s and 90s with those of modern cars. The use of colors embodies a classic element in motorsport, while the overall design aims to encapsulate the golden era of auto racing in a modern and minimalist fashion.
Development
Development
The development process was swift but thorough. With a constrained budget for branding and the racing season approaching, time was limited to create the logos. The race cars needed TENET stickers to be race-ready for both the track and events.
The development process was swift but thorough. With a constrained budget for branding and the racing season approaching, time was limited to create the logos. The race cars needed TENET stickers to be race-ready for both the track and events.
Development
The development process was swift but thorough. With a constrained budget for branding and the racing season approaching, time was limited to create the logos. The race cars needed TENET stickers to be race-ready for both the track and events.
More Works More Works
More Works More Works
More Works More Works
Ferrari Restore
Product Design
2023
Ferrari Restore
Product Design
2023
Sorgenet
Web & Branding
2024
Sorgenet
Web & Branding
2024
